Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work

brand strategy

This is what you need to know about conscious consumerism (ALB Presents)

Key takeaways Over the past several decades, consumers no longer simply consume. They expect more out of products and the companies make them. Conscious consumerism is on the rise, and brands need to adapt. Physical environment matters when it comes to shaping human behavior. When it comes to corporate culture, there are fascinating differences in…

Why only environmentally sustainable companies have a future

The jig is up. We – the human race - are damaging the planet and everything in it. Every time we take a flight, drive a car, or make certain purchase decisions, we are adding to the crisis. We need to acknowledge that this is not an Exxon problem; it is not a government problem.…

How a celebrity CEO’s personal brand can build (or break) a company

As brands seek to become more human, the metaphor of a company as a living being has in some ways become visceral. If a brand is human, then its body is the company’s team, moving together to create a sum that is greater than its parts. Its soul is the brand purpose and driving force.…

Now is the time to redefine creativity

“If you’re alive, you’re a creative person.” - Elizabeth Gilbert, Big Magic: Creative Living Beyond Fear If we were to ask our kindergarten selves (more…)

Why differentiation drives market disruption

We’re living in a time where companies desperately want to become “the Uber” of their space. To be fair, it’s an attractive prospect; to sit at the forefront of your (more…)