Stubborn Branding Work Bacardi Branding Work JLB Branding Work Caleb's Kola Branding Work Sobe Branding Work Stok Cold-Brews Branding Work Sobe Branding Work Stok Branding Work Stubborn Branding Work Huawei Branding Project Stok Branding Work Stubborn Branding Work Sobe Branding Work Caleb's Kola Branding Work
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influencer marketing

Inclusive marketing thrives with diversity

This week’s key takeaways: Designing an inclusive marketing campaign is more successful when it is developed by diverse marketing teams. Social media promotion doesn’t have to stay online. Using traditional marketing methods to bring awareness to digital can boost exposure. The majority of word-of-mouth is still talking place off-line, despite Yelp and other online recommendation…

Preserving brand perception in an online world

Key takeaways: While e-commerce presents a challenge, there are ways to maintain control of brand perception and the customer’s brand experience. Reimagining your company’s existing resources, such as repurposing an underused corporate space, can open the door to a robust and effective marketing campaign. Millennials are a product of their circumstances. The better we understand…

Great brand activations and why consumers can’t resist

The statistics related to great brand activations and experiential marketing continue to turn heads. According to the yearly experiential survey and report, Event Track, not only are brands spending more on brand activation year-over-year, the ROI they are expecting is staggering. When surveyed, “Forty-eight percent of brands realize a ROI of between 3:1 to 5:1,…