marketing strategy Archives

Why only environmentally sustainable companies have a future

The jig is up. We – the human race - are damaging the planet and everything in it. Every time we take a flight, drive a car, or make certain purchase decisions, we are adding to the crisis. We need to acknowledge that this is not an Exxon problem; it is not a government problem.…

Workplace sampling is what you’ve been missing

It’s not a secret that food and beverage brands, for the most part, use sampling to get their products into the hands and hearts of prospective consumers. (more…)

Burning Man’s sage marketing advice (part 2)

Last week, we demonstrated why brand strategy has a lot to learn from the first five founding principles of the annual Burning Man festival. (more…)

Brand wars or collabs? This drives the most ROI

In the noisy, competitive, oversaturated marketing landscape, are companies better off waging war with the competition? Or is a better strategy to “go high” and (more…)

Why Fyre Festival’s pitch deck was a red flag

Over the past few months, Fyre Festival has become more than a meme or a trope. It is the ultimate professional disaster; the wreck that we can’t stop pulling over to gawk (more…)

Here’s why you shouldn’t confuse Gen Z with millennials

Often dubbed the “post-millennials” and “iGeneration”, Gen Z is now the largest generation of consumers – ever – with spending power that’s far more impactful (more…)

When marketing strategy meets design (A Little Bird Presents)

Key takeaways: A siloed marketing strategy is no longer viable. To stay competitive, agencies need to embrace a place where marketing “strategy meets design.” (more…)

Why brands should rethink gender-based marketing

Key takeaways: While brands might be eager to connect with a specific gender through gender-based marketing campaigns, creating campaigns for women that are built on stereotypes can backfire. In vying for Millennials' attention, many brands are missing the mark by neglecting their younger counterparts, Gen Z, who hold significant purchasing power. Beauty brands, which as…

Improving engagement with transparency

Key takeaways Conveying a professional image may not be enough. Sometimes it is the transparency in your brand story that will be the most well-received by consumers. Beer brands are finding experiential approaches to be the most effective in combating declining industry sales. The beauty industry is successful in maintaining a dialogue with consumers online.…

Connecting in the digitally globalized landscape

As a CMO, marketer or brand leader, do you feel that you’re truly connecting with your potential consumers? No? Then A Little Bird has a solution. We’ve created (more…)