For years, the retail fortune tellers have decried the end of things as we know them for physical stores, and for good reason. Ecommerce, with its (more…)
pop-up agency
It’s clear to everyone that retail is not what it used to be. Sears is closing over 100 stores. 74% of people base purchasing decisions on social media – and that holds true (more…)
Each year, brands are allotting more of their marketing budgets toward brand activation. In fact, a study recently found that “a growing number of marketers expect to allocate (more…)
Key takeaways: Pop-up retail is far from trendy. It is a key consumer engagement strategy that can have multi-faceted benefits for a brands. During a brand activation or in a brick and mortar environment, merging digital and physical engagement allows for the best user experience. While Millennials love travel, experiences, and authenticity, for many in…