brand experience

Adidas hasn’t always been the athletic apparel heavyweight it is today. Not by a long shot. Founded nearly 100 years ago in Bavaria, Germany, Adidas’s rise (more…)

Imagine owning a cosmetics company that boasts 570,000 followers on Instagram, 400,000 on Facebook, and 200,000 more on Twitter – and then one day (more…)

For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)

Technology has changed how we do everything – how we learn, make decisions, and interact with each other. Much of marketing is rooted in all three of these things. And technology has offered solutions that improve the consumer experience and better communicate brand value. One technology that is at the forefront for several brand activations

Key takeaways Emotion-driven marketing should no longer be based on intuition, but carefully crafted using consumer data and a scientific understanding of its effect on purchasing behavior. The new demographic-based marketing model is understanding audience habits and who they are as an individual, not just age, sex, location and income. Authenticity carries heavy weight in

Key takeaways: While e-commerce presents a challenge, there are ways to maintain control of brand perception and the customer’s brand experience. Reimagining your company’s existing resources, such as repurposing an underused corporate space, can open the door to a robust and effective marketing campaign. Millennials are a product of their circumstances. The better we understand

Key takeaways: Pop-up retail is far from trendy. It is a key consumer engagement strategy that can have multi-faceted benefits for a brands. During a brand activation or in a brick and mortar environment, merging digital and physical engagement allows for the best user experience. While Millennials love travel, experiences, and authenticity, for many in

This week’s key takeaways: Brands that practice conversational marketing, and are better listeners, are creating more relevant, effective marketing messages. The success of American Eagle’s authentic and “real” marketing demonstrates the immense value that consumers put on transparency. Securing the attendance of influencers at brand events will improve your relationship with them and encourage them

Key takeaways Brand bravery is a topic we discuss a lot at A Little Bird, as companies struggle to feel confident in embracing a “larger purpose” (more…)