brand strategy

The jig is up. We – the human race - are damaging the planet and everything in it. Every time we take a flight, drive a car, or make certain purchase decisions, we are adding to the crisis. We need to acknowledge that this is not an Exxon problem; it is not a government problem

By Hogan Shrum, Founder and CEO, A Little Bird In today's rapidly evolving consumer market, establishing and maintaining brand loyalty is paramount to success, especially among generations with significant purchasing power, such as Millennials and Gen-Z. (more…)

Key takeaways Several global companies are ditching brand sponsorship and producing their own proprietary live events. Like traditional brand activation, these boost brand affinity and achieve marketing objectives, but they also serve as an additional revenue stream. Dominant brands are acquiring symbiotic start ups that improve their value proposition, marketing capabilities, and/or customer experience. Delivering

This week’s key takeaways: Designing an inclusive marketing campaign is more successful when it is developed by diverse marketing teams. Social media promotion doesn’t have to stay online. Using traditional marketing methods to bring awareness to digital can boost exposure. The majority of word-of-mouth is still talking place off-line, despite Yelp and other online recommendation

Key takeaways: While brands might be eager to connect with a specific gender through gender-based marketing campaigns, creating campaigns for women that are built on stereotypes can backfire. In vying for Millennials' attention, many brands are missing the mark by neglecting their younger counterparts, Gen Z, who hold significant purchasing power. Beauty brands, which as

Key takeaways: A siloed marketing strategy is no longer viable. To stay competitive, agencies need to embrace a place where marketing “strategy meets design.” (more…)

Key takeaways Over the past several decades, consumers no longer simply consume. They expect more out of products and the companies make them. Conscious consumerism is on the rise, and brands need to adapt. Physical environment matters when it comes to shaping human behavior. When it comes to corporate culture, there are fascinating differences in