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experiential marketing

Retail Sampling: Maximizing Benefits & Results

Retail sampling can be a powerful tool for CPG businesses looking to engage with their target audience and increase sales. By strategically offering products to potential customers, retailers can create a memorable experience that can leave a lasting impression. In this article, we will explore the concept of retail sampling, its effectiveness, and how you…
Aperol Spritz Social

Field Marketing: Innovative Tactics for Beer, Wine & Spirits

Field marketing plays a crucial role in promoting beer, wine, and spirits brands. It is a powerful marketing tool that enables brands to interact directly with consumers in a targeted and engaging way. Understanding the significance of field marketing in the alcohol industry is key to developing effective strategies that can drive brand awareness and…

Experiential Marketing & Sampling: Maximizing for CPG

By creating immersive experiential marketing campaigns that allow consumers to interact with their products and brand, CPG companies can leave a lasting impact and create a memorable connection. Understanding Experiential Marketing Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating unique experiences for consumers. Instead of relying…

Here’s why brand activation is the best kind of marketing

If you’re tasked with building or growing a brand, you’re certainly not alone. As technology continues to take center stage in our lives, the modern world seems to have gotten smaller. Companies compete with one another from across the globe, which presents a massive challenge for marketers. Brands have dozens of marketing channels, tactics, and…

Everything you need to know about pop-up marketing

In the age of digital, physical marketing tactics still matter. In fact, they matter more now than ever before. Our world of tweets, likes, and shares has resulted in unprecedented physical and emotional isolation. Face-to-face marketing initiatives drive engagement and demonstrate measurable value with new and loyal consumers alike. While a variety of event-oriented strategies…

A Bird’s Eye View: Celsius @ Tough Mudder

For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)