experiential marketing Archives

Here’s why brand activation is the best kind of marketing

If you’re tasked with building or growing a brand, you’re certainly not alone. As technology continues to take center stage in our lives, the modern world seems to have gotten smaller. Companies compete with one another from across the globe, which presents a massive challenge for marketers. Brands have dozens of marketing channels, tactics, and…

Everything you need to know about pop-up marketing

In the age of digital, physical marketing tactics still matter. In fact, they matter more now than ever before. Our world of tweets, likes, and shares has resulted in unprecedented physical and emotional isolation. Face-to-face marketing initiatives drive engagement and demonstrate measurable value with new and loyal consumers alike. While a variety of event-oriented strategies…

Workplace sampling is what you’ve been missing

It’s not a secret that food and beverage brands, for the most part, use sampling to get their products into the hands and hearts of prospective consumers. (more…)

A Bird’s Eye View: Summer 2019 Festivals with Line 39

In 1769, the art of wine-making made its way to California. Since then the state's wine industry has grown dramatically, becoming the top wine producer (more…)

A Bird’s Eye View: Celsius @ Tough Mudder

For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)

Adidas wins with inclusive, experience driven marketing

Adidas hasn’t always been the athletic apparel heavyweight it is today. Not by a long shot. Founded nearly 100 years ago in Bavaria, Germany, Adidas’s rise (more…)

Does sustainability spell disaster for brand identity?

A recent Medium post titled Welcome to Brand Hell explored a hypothetical future in which all branding is removed from the retail experience. (more…)

How fitness brands build connections with consumers

We’ve officially made it to February, which for many people, marks the second month of adherence to (or avoidance of) their new year fitness resolutions. (more…)

Brand experiences illustrate the meaningful side of beauty

In a 2017 study, the American Psychological Association found that 75% of Americans experienced at least one symptom of stress, including anxiousness or nervousness. (more…)

Breathing life into legacy brands (A Little Bird Presents)

Key takeaways: Legacy brands like Budweiser are using experience marketing to connect with younger generations and revitalize brand perception. Taking experiences to the next level is a part of most experiential brainstorms, and many brands are finding success in incorporating a travel or retreat element. DNA testing service 23AndMe demonstrates how service brands can use…