experiential marketing

In a 2017 study, the American Psychological Association found that 75% of Americans experienced at least one symptom of stress, including anxiousness or nervousness. (more…)

We’ve officially made it to February, which for many people, marks the second month of adherence to (or avoidance of) their new year fitness resolutions. (more…)

A recent Medium post titled Welcome to Brand Hell explored a hypothetical future in which all branding is removed from the retail experience. (more…)

Adidas hasn’t always been the athletic apparel heavyweight it is today. Not by a long shot. Founded nearly 100 years ago in Bavaria, Germany, Adidas’s rise (more…)

It’s not a secret that food and beverage brands, for the most part, use sampling to get their products into the hands and hearts of prospective consumers. (more…)

In the age of digital, physical marketing tactics still matter. In fact, they matter more now than ever before. Our world of tweets, likes, and shares has resulted in unprecedented physical and emotional isolation. Face-to-face marketing initiatives drive engagement and demonstrate measurable value with new and loyal consumers alike. While a variety of event-oriented strategies

If you’re tasked with building or growing a brand, you’re certainly not alone. As technology continues to take center stage in our lives, the modern world seems to have gotten smaller. Companies compete with one another from across the globe, which presents a massive challenge for marketers. Brands have dozens of marketing channels, tactics, and

For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)

In 1769, the art of wine-making made its way to California. Since then the state's wine industry has grown dramatically, becoming the top wine producer (more…)

Key takeaways Several global companies are ditching brand sponsorship and producing their own proprietary live events. Like traditional brand activation, these boost brand affinity and achieve marketing objectives, but they also serve as an additional revenue stream. Dominant brands are acquiring symbiotic start ups that improve their value proposition, marketing capabilities, and/or customer experience. Delivering

Key takeaways: Marketers need to expand their focus beyond short-term brand building to include sustainable, long-term brand growth. This is better achieved through embracing a combination of customer experience marketing, technology, consumer centricity, and other innovative strategies. Even with social media influencers' increasing impact on consumer behavior, the data show that celebrity endorsements still have

Key takeaways: Legacy brands like Budweiser are using experience marketing to connect with younger generations and revitalize brand perception. Taking experiences to the next level is a part of most experiential brainstorms, and many brands are finding success in incorporating a travel or retreat element. DNA testing service 23AndMe demonstrates how service brands can use

By creating immersive experiential marketing campaigns that allow consumers to interact with their products and brand, CPG companies can leave a lasting impact and create a memorable connection. Understanding Experiential Marketing Experiential marketing, also known as engagement marketing or event marketing, is a strategy that focuses on creating unique experiences for consumers. Instead of relying

Field marketing plays a crucial role in promoting beer, wine, and spirits brands. It is a powerful marketing tool that enables brands to interact directly with consumers in a targeted and engaging way. Understanding the significance of field marketing in the alcohol industry is key to developing effective strategies that can drive brand awareness and