brand experience agency

For any business, marketing is essential. For start-ups, many prioritize digital, as the nature of the platforms offers a democratization of access to an audience. Digital marketing (more…)

When people commit to a healthier lifestyle, soft drinks tend to be one of the first things that they eliminate from their diet. Needless to say, this does not bode well (more…)

Everywhere you look, brand activations abound. Pop-up shops, festival activations, immersive VR experiences – in the modern era, experiential marketing tactics have become a part of our everyday lives. And as a multitude of brands gain traction and attention for using experiential to create deeper connections with consumers, tech companies may be left scratching their

“I hear and I forget. I see and I remember. I do and I understand.” - Confucius The majority of Americans shop online, happily tapping “Add To Cart” buttons on their computers, smartphones, tablets, and other devices. With so much buying and selling taking place in the digital world, it’s quite natural to assume that

The beauty industry loves getting hands-on with its audience. From beauty-focused events to social media idea-sharing, these brands’ emphasis on interaction (more…)

It’s clear to everyone that retail is not what it used to be. Sears is closing over 100 stores. 74% of people base purchasing decisions on social media – and that holds true (more…)

In a 2017 study, the American Psychological Association found that 75% of Americans experienced at least one symptom of stress, including anxiousness or nervousness. (more…)

Social media influencers have made their way into the mainstream of brand marketing and advertising. Their posts fill millions of timelines all over the world, with carefully curated (more…)

Somewhere, as you read this, there’s a millennial entrepreneur who’s referring to their lightbulb idea as “the Uber of the X, Y, or Z industry.” And while these disruptive, (more…)

In this time of tribes, neutral is no longer an option. Over the past few years in particular, a number of social and political issues have become elephants trumpeting around (more…)

A recent Medium post titled Welcome to Brand Hell explored a hypothetical future in which all branding is removed from the retail experience. (more…)

L.A. Food Bank Community Service Project The team at A Little Bird is committed to giving back to our community. Through our Birds of a Feather community service program, (more…)

If you’re tasked with building or growing a brand, you’re certainly not alone. As technology continues to take center stage in our lives, the modern world seems to have gotten smaller. Companies compete with one another from across the globe, which presents a massive challenge for marketers. Brands have dozens of marketing channels, tactics, and

This week’s key takeaways: Designing an inclusive marketing campaign is more successful when it is developed by diverse marketing teams. Social media promotion doesn’t have to stay online. Using traditional marketing methods to bring awareness to digital can boost exposure. The majority of word-of-mouth is still talking place off-line, despite Yelp and other online recommendation