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Technology has changed how we do everything – how we learn, make decisions, and interact with each other. Much of marketing is rooted in all three of these things. And technology has offered solutions that improve the consumer experience and better communicate brand value. One technology that is at the forefront for several brand activations

Is there really such a thing as brand love? The proclamation of love is often a fleeting one. While there is no doubt that an individual has love for his or her family, community, or other highly-valued life component, in our culture we “love” a lot of things. We love our cars, our favorite TV

The statistics related to great brand activations and experiential marketing continue to turn heads. According to the yearly experiential survey and report, Event Track, not only are brands spending more on brand activation year-over-year, the ROI they are expecting is staggering. When surveyed, “Forty-eight percent of brands realize a ROI of between 3:1 to 5:1

Challenger mindset. Thinking outside the box, executing a bold positioning and provoking conversation. Being offensive, however, is a label no brand (more…)

In 1769, the art of wine-making made its way to California. Since then the state's wine industry has grown dramatically, becoming the top wine producer (more…)

For a majority of people, finding a fitness routine can be a long process. Not only does it require motivation to find a lifestyle that is sustainable, but the options (more…)

If you’re tasked with building or growing a brand, you’re certainly not alone. As technology continues to take center stage in our lives, the modern world seems to have gotten smaller. Companies compete with one another from across the globe, which presents a massive challenge for marketers. Brands have dozens of marketing channels, tactics, and

In the age of digital, physical marketing tactics still matter. In fact, they matter more now than ever before. Our world of tweets, likes, and shares has resulted in unprecedented physical and emotional isolation. Face-to-face marketing initiatives drive engagement and demonstrate measurable value with new and loyal consumers alike. While a variety of event-oriented strategies

It’s not a secret that food and beverage brands, for the most part, use sampling to get their products into the hands and hearts of prospective consumers. (more…)

Imagine owning a cosmetics company that boasts 570,000 followers on Instagram, 400,000 on Facebook, and 200,000 more on Twitter – and then one day (more…)

Experiential marketing has always enjoyed an advantage over traditional media because of its unique ability to humanize brands and build real relationships with consumers. (more…)

Adidas hasn’t always been the athletic apparel heavyweight it is today. Not by a long shot. Founded nearly 100 years ago in Bavaria, Germany, Adidas’s rise (more…)

By Hogan Shrum, Founder and CEO, A Little Bird In today's rapidly evolving consumer market, establishing and maintaining brand loyalty is paramount to success, especially among generations with significant purchasing power, such as Millennials and Gen-Z. (more…)

The jig is up. We – the human race - are damaging the planet and everything in it. Every time we take a flight, drive a car, or make certain purchase decisions, we are adding to the crisis. We need to acknowledge that this is not an Exxon problem; it is not a government problem